A new study of more than 3,000 teens reports that underage persons who saw frequent ads for alcoholic beverages in stores and magazines were more likely to start drinking than those who did not. The study was conducted by Rand Health in South Dakota and was sponsored by the National Institute of Alcohol Abuse and Alcoholism. The report also indicated that teens who had already tried alcohol were more likely to increase their consumption when viewing ads in magazines or concessions at music and sporting events. "The more we can combat the pro-alcohol and drug information in our society the less likely we're going to have to treat individuals down the road for substance abuse," comments Gary Smith, Executive Director of Narconon Arrowhead, "Prevention is the key." As one of the nation's largest and most successful drug rehabilitation and education programs, Narconon Arrowhead reaches millions of people across the nation each year with aggressive anti-drug and alcohol campaigns through radio, television, websites, newsprint and live prevention presentations to students in schools. Their application of L. Ron Hubbard's drug rehabilitation and education methodology has proven to be effective for decades. The media attention of college binge drinking deaths on campuses last year also sparked the University of Florida to take action. Officials at the University instructed a country band that was scheduled to perform on campus to drop all promotions for their alcoholic beverage sponsor out of concern for student binge drinking, despite costing them more than $12,000 per night in revenue according to the Independent Florida Alligator newspaper. The American Medical Association also released an article this month admonishing NASCAR for allowing hard liquor sponsorships, which place ads prominently on cars viewed by millions of teens. They also conducted a survey and found that 63% of Americans feel that marketing liquor on race cars sends the wrong message to young people regarding drinking and driving.
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Drug Alcohol Rehab