Alcohol Center Rehab

The AP reported last week that the American Medical Association (AMA) is calling on television networks to ban alcoholic beverage advertisements before 10 PM.  The house of delegates for the AMA met in New Orleans, where the plea to broadcasters was announced. 

A spokesperson for the Distilled Spirits Council of the United States claimed the move was unjustified, stating that friends and family have more effect on a young person's decision to drink or not to drink rather than advertisements.  However, the Federal Trade Commission (FTC) "does not rule out the existence of a clinically important effect of advertising on youth drinking decisions."

According to Lucas, a 25 year-old former alcoholic, "Though the commercials obviously weren't solely responsible for my drinking at an early age, the way the parties and women were portrayed made me want to have the same thing happen to me.  I wanted to have a good time, but it just made my life horrible chasing that party scene depicted in the ads."  Lucas was fortunate enough to handle his addiction through the Narconon® Program several years ago, and now looks back on the idiocy of his former ways.

The AMA also released studies showing that significant damage is caused to an underdeveloped person such as a teenager, stating that it "?causes long-term and possibly irreversible damage."  The report also stated that the average age that children try alcohol for the first time on their own is 12 years old.

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